Pepsi-QTG Canada conducts Dole Sparklers promotion
Pepsi-QTG Canada of Mississauga has begun a sampling promotion for its Dole Sparklers fruit beverage line. The initiative will take place in Toronto, Montreal and Vancouver until mid-September. The promotion is tied to the upcoming Toronto International Film Festival. Consumers can have their picture taken on a red carpet sampling the drinks. Participants will receive cards bearing identification numbers that can be used to retrieve the pictures from the product website. The promotion is being conducted by Consumer Impact Marketing of Toronto.