UNICEF Canada retains Rapp Collins Canada
UNICEF Canada has appointed Toronto-based Rapp Collins Canada the agency of record for its cards and gifts program. The assignment includes consumer and business-to-business marketing, including advertising, direct marketing, online activities and media work. Some of these responsibilities will be handled by affiliated agencies Tribal DDB, DDB Public Relations and OMD Canada. Each year UNICEF Canada sells a line of gifts and greeting cards to raise funds for its charitable programs. The organization selected Rapp Collins in a competitive review involving an unknown number of firms.