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Appraisal Institute of Canada hires Cundari SFP

Toronto-based Cundari SFP has been hired as marketing agency of record by the Appraisal Institute of Canada, a real estate appraisal association. Cundari won the account in an agency review that included a final short list of five firms. The business is valued by the agency at $1.2 million over three years. The agency will work to raise awareness of the institute and the services provided by its members. "We are excited about collaborating with AIC in the revamp of their brand proposition," said agency president Peter Francey. "Our experience working with associations helped us to fully understand AIC's challenges. We understand the importance of  aligning multiple stakeholders towards a common direction and we can help AIC reach multiple audiences with varied messages." A new branding campaign for the organization will begin in January 2008, consisting of trade advertising in print and online.

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