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Cineplex Entertainment, Empire Theatres expand advertising deal

Toronto-based Cineplex Entertainment has expanded its advertising representation agreement with Empire Theatres of Stellarton, NS. As of Sept. 1, Cineplex will operate its on-screen pre-show advertising display as well as an inventory of backlit posters at 25 Empire theatres in Atlantic Canada. The two companies already had a similar agreement for Empire's theatres in Ontario and western Canada. The representation agreement now encompasses 52 theatres and 382 screens nationally. "This agreement will enable Canadian advertisers to benefit from the superior reach that our theatres in Atlantic Canada provide and combines all of our screen advertising within one company," said Stuart Fraser, president and CEO, of Empire Theatres.

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