Unilever promotes green tea with apple
Unilever Canada has begun a contest and sampling promotion in support of Lipton's Brisk Green Tea with Apple. The promotion is being conducted by Toronto-based Launch Brand Marketing and Consumer Impact Marketing. The campaign, called "Forbidden Fruits," involves the distribution of cards that invite consumers to send a test message to enter a draw for a trip to New York. Consumers can also enter the draw through the brand's website at <http://www.anythingbutzen.ca>. Weekly prizes will also be awarded.