Award show roundup
Bleublancrouge was named Best of Show at the 2007 Extra Awards for its "Without Words" campaign for the Montreal Gazette. The Extra Awards, conducted by the Canadian Newspaper Association, recognize excellence in newspaper advertising. The "Without Words" campaign also received a gold award for best use of medium. Rethink received a gold award in the Entertainment and Media Outlets category for a Playland ad called "Alarm." A BBDO Canada ad called "Pyramid" for FedEx Canada won a gold award in the Corporate and Financial category. Lg2 won a gold award in the Retail Single category for a Sears Optical ad called "Differences." Lowe Roche received a gold award in the Local Campaign category for a campaign for the Toronto Zoo.