IWK Health Centre hires Colour
The IWK Health Centre of Halifax has appointed Colour, also based in Halifax, its advertising agency of record. Colour won the account in an agency review involving an unknown number of contenders. The multi-year assignment will include advertising, branding, marketing and public relations intended to raise awareness of the centre's range of services. "The IWK Health Centre is well recognized as being a world-class children's hospital," said agency president Chris Keevill. "However, it's much more than that. The centre offers a full range of services, including women's services, primary health care, mental health and addictions services for youth, and medical research that is making an international impact. That's the image we'll be evolving over the next few years."