SPC Card begins new campaign
Loyalty program SPC Card has begun a new campaign to promote the BMO SPC Mosaik MasterCard. The credit card is aimed at 18- to 24-year-old students. The campaign, developed by Youthography of Toronto, uses the tagline, "More stuff. Less rules." The 15-second television commercials, produced in English and French, depicts a series of icons representing shopping, dressing, living, eating, sporting, playing and traveling being collected into the card. The imagery has also been adapted into an interactive game contained within a Web banner ad. "We felt that it was important to show consumers the evolution of the SPC Card," said Alice Choe, manager of youth marketing at the agency. "The image of the different icons streaming down into the card is a simple and effective way to visually convey the endless possibilities that both the new SPC Card and BMO SPC Mosaik MasterCard can provide to Canadian youth."