Jamieson Laboratories conducts Listen to Your Body tour
Vitamin company Jamieson Laboratories will conduct a promotional tour this fall and winter called "Listen to Your Body." The tour will travel to shopping malls and office buildings nationally, where promotional workers will distribute information about the company's products as well as samples. "The tour is an extension of our new advertising strategy," said Et Bruno, director of marketing at Jamieson. "We are continuing to focus on quality and now we are complementing those quality, safety and purity messages with an increased focus on a personalized, lifestyle approach to natural products." The tour installation will also include touch screen kiosks, gift bags, prizes and surveys. The initiative was developed by Endo Networks.