Slice begins Catty Quotes campaign for Project Runway Canada
Specialty television channel Slice has begun a text messaging campaign called "Catty Quotes" to promote reality program Project Runway Canada. Visitors to the program's website at <http://www.slice.ca/runway> can sign up to receive a quote from each weekly episode of the show. The website is also conducting a contest from Oct. 18 to Nov. 12. Visitors to the site who answer multiple choice questions about the show will be entered into a draw. Those who sign up for the text messaging campaign will receive five entries in the draw. The grand prize is a trip for two to Milan, a $2,500 gift card from Winners, a makeover from L'Oreal Paris and a two-year subscription to Elle Canada. The contest will also be promoted on-air, online and at Winners stores.