Pizza Pizza begins Grey Cup online promotion
Pizza Pizza has begun an online promotion tied to its sponsorship the upcoming Grey Cup football championship. The promotion, located at <http://www.pizzapizzafanfan.com>, takes the form of a virtual football stadium. Visitors to the site can upload a picture of themselves which will appear in the stadium. Visitors to the site can also enter a contest for tickets to the game. The promotion was developed by Indusblue of Toronto. "It's a fun way for Pizza Pizza customers to get involved in the Grey Cup celebrations," said Dayton Pereira, creative director of Indusblue. "What really makes this site unique is that it integrates user content directly into the video content on the site. It's important for brands to offer their consumers entertaining ways to experience their brand." The site will be promoted with print advertising, in-store materials and flyers in Ontario, as well as on the CFL.ca and PizzaPizza.com websites.