Award show roundup
The Canadian Marketing Association awards were held last week. The Best of the Best award went to Taxi Montreal for its "See More Side Effects" campaign for Dermtek Pharmaceuticals. This campaign also won gold awards in the Pharmaceutical/Health Care category and New Media/Interactive category. Other gold award winners included Sharpe Blackmore EURO RSCG for Volvo Canada, TBWA\Toronto for Petro-Canada, Lift Agency for Telus Mobility, Ogilvy for Unilever Canada, BBDO/Proximity Canada for RBC Financial Group, Lowe Roche for Mackenzie Financial Services, Clean Sheet Communications for the Royal Ottawa Hospital, Proximity Canada for the Fallsview Casino Resort, Cossette Communication-Marketing for Yellow Pages Group, Revolve for the Nova Scotia Liquor Corporation, Concrete Design Communications for Holt Renfrew, Wunderman for Rogers Communications, Publicis/Wunderman/MBS for Rogers Communications, DDB Canada for A Community That Cares, Bos for Syngenta Crop Protection Canada, Rapp Collins for Unilever Canada, Strategic Objectives for Kruger Products, Armstrong Partnership for ConAgra Foods Canada, Fuse Marketing Group for GE Money, Blitz Direct for Perfetti Van Melle, Lowe Roche for the Toronto Zoo, DraftFCB for World Wildlife Fund Canada and Lowe Roche for Stella Artois.