Auto Trader magazines redesigned
Toronto-based Trader Corporation will debut a redesign for its Auto Trader line of magazines this month. The new visual style, which is intended to improve readability and clarity, will be applied to all of the company's publications. These include Auto Trader, Truck Trader and Heavy Equipment Trader, as well as Bike, Boat & RV Trader. The design work was done by Lucie Lacava. "We're very excited about the new look and feel of our automotive publications, which readers find friendlier and easier to use," said Geneviève LeBrun, marketing vice-president of the company. "This renewed design is part of our overall strategy of improving the usage experience both print and online for our thousands of automotive buyers and sellers across Canada."