Hush Puppies Canada retains Optimum Public Relations
Footwear company Hush Puppies Canada of St-Laurent, QC has hired Optimum Public Relations to develop a PR campaign to promote its 50th anniversary this year. The assignment includes media relations and public events in support of the company's 2008 spring and fall product lines, particularly the new Guest Designer Series. "We are very happy to be embarking on a public relations campaign with Optimum as our Canadian agency of record," said George Bicas, marketing manager at Hush Puppies Canada. "This milestone anniversary is an ideal opportunity for us to celebrate the spirit behind '50 years of casual style.'" Optimum is a division of Cossette Communications Group.