Colour wins Atlantic Lottery Corporation account
The Atlantic Lottery Corporation has appointed Colour of Halifax its agency of record for retail advertising. The assignment includes the corporation's jackpot, region and scratch-and-win games. The two-year contract includes three one-year renewal options and is worth approximately $5 million. "These campaigns will involve a significant investment of time and resources for Colour," said agency president Chris Keevill. "ALC is a trusted gaming innovator that puts its clients at the heart of its business. That's how we approached our presentation to them during the pitch and that's how we'll continue to approach our work for them, putting players at the centre of it all."