EcoMedia Direct continues Street Art program
Toronto-based EcoMedia Direct unveiled a recycling box wrapped with a hockey-themed work of art on Saturday in downtown Toronto. The box is the first in a series of sport-themed artwork that the company plans to install as part of its Street Art program. The artwork, created by Les Tait, depicts children playing hockey. "As hockey enthusiasts, we are thrilled to be able to launch this exciting new Public Space Recycling Bin right in the heart of Toronto, which some consider to be the centre of the hockey universe," said Erich Genseberger, CEO of EcoMedia Direct. "We are well into the next phase of our Street Art Program, which began last October, and our goal is to create awareness and develop this eco-friendly program to beautify the city's streetscape, and promote art and recycling." The Street Art program is sponsored by Martinrea International of Vaughan, ON.