BMW begins Mini Clubman campaign
BMW Group Canada of Whitby, ON has begun a new marketing campaign to introduce its Mini Clubman vehicle to Canada. The campaign consists of television and cinema advertising using the creative theme of a pinball machine to illustrate the car's flexibility and handling. The ads will run on various specialty, general interest and sports channels. This is the first television campaign for the brand since 2004. Advertising for the Mini brand is handled by Taxi.