HSBC Bank Canada prepares Toronto airport branding campaign
HSBC Bank Canada is preparing a branding campaign at Pearson International Airport in Toronto. The campaign is described by the company as the most extensive in the airport's history. The five-year agreement is between HSBC, the Greater Toronto Airports Authority and Clear Channel Outdoor. It gives the financial company branding rights for the exterior and interior surfaces of the 86 gates and 91 jet bridges in Terminals One and Three. Installation will be complete by the summer. "As Canada's leading international bank, we are very excited to be able to reach out to the millions of travellers who use this important international transportation gateway," said Lindsay Gordon, president and CEO, HSBC Bank Canada. "This new airport branding initiative will help us create awareness of what a locally relevant yet globally capable bank can do."