Kraft Canada readies Brew Some Good promotion
Kraft Canada will conduct a street promotion in Toronto on March 26 for its Maxwell House coffee brand. The initiative, called "Brew Some Good," will take place at the Eglinton subway station during the morning commute. Samples of the product will be distributed, and 10,000 passers-by will receive free transit rides. In addition, musician Chantal Kreviazuk will perform and the company will donate $100,000 to Habitat for Humanity Canada. According to the company, the purpose of the event is to encourage people to engage in "random acts of good" in order to make the morning a better time.