Bayview Village Shopping Centre begins campaign
Toronto shopping mall Bayview Village Shopping Centre has begun a spring advertising campaign called "Get It While It's Haute." The campaign consists of print ads in the Toronto Star and Toronto Life, online advertising on Sweetspot.ca, radio commercials on CHFI 98.1 FM, in-store materials, email ads and direct mail to 125,000 households. The creative features a "fashionista fairy" character who highlights various spring fashions. The initiative also includes an online contest, the winner of which will receive a garden makeover. The campaign was developed by Mamone & Partners of Toronto.