Diageo promotes Smirnoff Blueberry Vodka
Diageo has begun an out-of-home campaign in Calgary, Edmonton and Toronto to promote the launch of Smirnoff Blueberry Vodka. The campaign, which will run from April 15 to May 7, makes use of vehicles outfitted with projectors displaying a loop of images on walls in the entertainment districts of each city for five hours each evening. The campaign is being handled by Optiadmedia of Toronto. Media planning was conducted by Starcom.