Cossette buys Rocket XL
Cossette Communication Group has acquired a majority-ownership stake in Rocket XL, an interactive agency based in Los Angeles. The firm specializes in social media and online word-of-mouth programs. Rocket XL will working with Cossette's business units in the US and internationally to offer these services to clients. "Rocket XL represents a very significant addition to the Cossette roster," said Colin Schleining, chief operating officer of Cossette Communication USA. "It considerably enhances our offering in the United States and expands our ability to offer digital, new media and word-of-mouth online influencer marketing services on an international scale." Rocket XL has done work for clients including Sony, HBO, Activision, Marshalls/TJX and Comcast, among others. No financial details are available.