Concerto Marketing Group opens in Vancouver
Two Vancouver-based marketing services firms, Irving & Company and Sensus Research, have merged to form a new company called Concerto Marketing Group. The firm will offer research, planning and brand communication services. The agency, which has a staff of 24, is lead by partners Peter Irving and Rob Dawson, along with vice-president and creative director Craig Redmond. "We've always believed that you have to know your market, know your customer and know your brand," said Irving, president of the company. "Today's marketers are demanding strategic insight from their agencies, not just campaigns that look good."