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Videotron breaks new advertising campaign

Montreal-based cable company Videotron has begun a new corporate advertising campaign. The creative focuses on the company's employees and its customer experience. The ads use copy including, "The infinite power of people, the infinite power of cable" and "Some people know how to use technology to turn every second into a unique experience: they work for us, they do it for you." The campaign was developed by Bleublancrouge. "This new campaign will show all Quebecers how Videotron's people apply their talents and creativity to provide the technological and entertainment services that our customers appreciate," said Claude Foisy, vice-president of brand management and content at videotron. "We felt it was time to highlight the excellent work our employees do behind the scenes and explain how we have achieved a 97%* customer satisfaction rate." Other materials based on the same creative theme will roll-out over the course of the year. Videotron is a subsidiary of Quebecor Media.

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