Montreal Canadiens hire Bluesponge
Montreal-based Bluesponge has been hired by the Montreal Canadiens hockey team as its interactive agency. The firm will construct a new historical website for the team for its 100th anniversary in 2009. The site will offer biographies of hundred of players and the results of every game the team has played, along with videos, photographs and statistics. "It's great to be working with a creative agency that understands and responds to your needs and delivers an intuitive and immersive online experience," said Ray Lalonde, vice-president of marketing and sales for the Canadiens. "We're looking forward to their development of what we expect to be a cutting-edge, interactive site." The first phase of the site will launch in the fall.