Church & Dwight promotes Thintensity condoms in Toronto
Church & Dwight Canada will conduct a street promotion in Toronto today for its Trojan Thintensity brand of condoms. The initiative is based on the idea of the May long weekend as the traditional start of the camping season. According to the company, 70% of campers say they have had sex while camping. The product will be launched at Dundas Square in downtown Toronto, where teams of local radio hosts will compete in an obstacle course, concluding with a tent-pitching contest. The winning team will receive a donation toward the charity of its choice. The event is being managed by Veritas Communications of Toronto.