Deeley Harley-Davidson Canada readies The Ride Home promotion
Deeley Harley-Davidson Canada will conduct a series of promotional events this summer to coincide with the 105th anniversary of the Harley-Davidson brand. The initiative, called "The Ride Home," will consist of group rides along five routes leading to three regional day-long events in Montreal, Toronto and Winnipeg. The events will feature musical performances and displays of the motorcycle company's 2009 product line. The events will also raise funds for Muscular Dystrophy Canada. The Montreal event will take place on Aug. 23, while the Toronto and Winnipeg events will occur on Aug. 24. Major starting points for the rides will be in Vancouver, Edmonton, Halifax and Quebec City.