Yahoo Canada begins travelling promotion
Toronto-based Internet company Yahoo Canada has begun a summer promotion in Ontario in association with CityFlitz Advertising. During the campaign, twelve Yahoo-branded Mini Clubman cars will visit various events in the south-central region of the province. The cars will be equipped with laptops and wireless Internet connections. The cars will be operated by promotional workers from Invent. "This lighthearted field marketing program aims to surprise and delight people by taking the Yahoo Canada online experience on the road to our favourite outdoor events this summer," said Hunter Madsen, marketing director at Yahoo. "People can send emails, or look up anything from great summer BBQ recipes to the best beaches in Canada, all from the comfort of the zany purple cars we've turned into traveling hotspots."