Niagara's Fury campaign begins
The Niagara Parks Commission has begun an out-of-home campaign to promote a new attraction in Niagara Falls, ON called Niagara's Fury. The attraction, located within the Table Rock Center, consists of a 360-degree video presentation of how the Niagara region has changed geologically over the past 10,000 years. The campaign was developed by Larter Advertising. It consists of billboards around the city displaying copy such as "Glacial Devastation," "Hurricane Force Winds" and "Monumental Landslides." The ads use the tagline, "Will you survive the Fury?" The campaign also includes an online video depicting a weatherman delivering an "extreme weather report." The campaign will run until October. "We've been getting a lot of positive responses to the campaign," said Joel Noden, executive director of revenue operations and business development at the commission. "We've plastered these giant words all over the city and you cant miss them."