High Liner Foods hires JWT
Frozen food company High Liner Foods, based in Lunenburg, NS, has appointed JWT of Toronto its advertising agency of record. The firm won the account in a competitive review involving an unknown number of contenders. MindShare has been retained to conduct media planning. The account includes advertising and media for all High Liner products. "We were very impressed with the JWT team, by their strong track record and strategic approach to our business," said Teresa Armstrong, vice-president of retail marketing at High Liner.