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Ultradent Products hires Rare Method

Rare Method of Calgary has received a branding assignment from Ultradent Products, a manufacturer of dental materials and instruments based in South Jordan, UT. The assignment includes audience research, marketing strategy and an awareness campaign for the company's products. Rare Method will service the account from its Salt Lake City office. "This win demonstrates our commitment to growth in the United States," said agency president Tom Short. "We are focused on providing for clients world-class branding and marketing that is idea driven and media neutral, a full-service solution that considers and embraces the most appropriate communication strategies for our clients. Working with a strong organization like Ultradent gives us an ideal opportunity to exhibit that."

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