Rare Method joins GMT Network
Calgary-based Rare Method Interactive has joined the GMT Network of independent advertising agencies in an effort to increase its reach. "With this network we can take our clients international, with local expertise and support in key markets around the world," said company president Tom Short. "As well, we will be introduced to a greater range of opportunities as our network partners tap into our expertise to service their clients in North America." The network, which is headquartered in the United Kingdom, consists of other 13 firms in Europe, Dubai, South Africa, Singapore and Australia. Rare Method is the first North American agency to join.