KFC Canada begins Bills Toronto Series promotion
Fast food chain KFC Canada has signed-on as a sponsor of the Bills Toronto Series, a series of Buffalo Bills football games that will take place in Toronto between 2008 and 2012. As part of the agreement, approximately 100 KFC locations in the Greater Toronto Area will sell a special menu item called the Big Bills Fill meal. For the next month, customers who buy the meal will be entered into a draw for one of 125 pairs of tickets to a Bills Toronto game in December."Partnering with the Bills Toronto Series provides KFC Canada with an excellent way to connect with customers, especially the key target of males under 30 who are passionate about NFL football," said Steve Langford, president of Priszm Income Fund, a KFC franchisee. The program will be supported with in-restaurant materials. KFC Canada will also receive advertising exposure at the stadium during Bills Toronto games.