Award show roundup
The Toronto-based Advertising & Design Club of Canada hosted its 59th annual awards show last week. The awards recognize exceptional work in advertising, graphic design, editorial design and interactive media. Ogilvy & Mather won the gold multiple media award for its Diamond Shreddies campaign for Kraft Canada. In the advertising broadcast category, gold awards were won by Pirate Radio & Television for the Big Redworks radio ad "The Sounds of Interruption," Publicis Vancouver for the "Whatzisface" ad for the Lotus Awards, Taxi Toronto for a TV campaign and for the single ad "Vivian" for Pfizer Canada, Rethink for two TV ads for Science World, BBDO Toronto for commercial "Henry" for the United Nations High Commission for Refugees, and TBWA Vancouver for the cinema ad "Floater" for the Vancouver International Film Festival. In the advertising print category, gold awards went to Leo Burnett for two Toronto Humane Society campaigns and Taxi Toronto for two campaigns and the ad "One Beer" for Molson Canada. In the interactive media category, gold awards were won by Taxi Toronto for an Aviva Canada website, GJP Advertising & Design for Vincor's Slicedthemovie.com site, Bos Advertising for the Mac's Convenience Stores "WTF" campaign and Crush for a Random House interactive video called "The Gum Thief." Composer and producer David Fleury received the Les Usherwood Award for lifetime achievement.