Moosehead Breweries of Saint John, NB has signed an agreement with NBA Canada to become the basketball league's official beer sponsor in Canada. During the term of the agreement, Moosehead will conduct national NBA-themed advertising campaigns and be the title sponsor of an NBA fantasy game. The brewer will use the sponsorship to promote its Moosehead Lager, Moosehead Light and Alpine brands with television advertising and online material at NBA.com. "As the sport of basketball continues to grow in Canada we saw partnering with the NBA as a great opportunity for the Moosehead brand," said Matt Johnston, the company's North American marketing vice-president. "This strategic alignment will enable us to reach more consumers across a variety of platforms during what promises to be a great NBA season."