Award show roundup
Kraft Canada and Ogilvy & Mather won the Grand Prix at the 2008 Cassies Awards last week for the "New Diamond Shreddies" campaign. The campaign also won gold awards in the Packaged Goods Food and Best Integrated categories. Dairy Farmers of Canada and Due North Communications won gold in the Good Start category for the "Building Milk Volume Five Seconds at a Time" campaign. Toyota Canada and Dentsu Canada won gold in the Automotive category for the Toyota Tundra relaunch campaign. War Child Canada and John St. won gold in the Not-for-Profit and Small Budget categories for the "Camp Okutta" campaign. AstraZeneca and John St. won gold in the Pharmaceuticals category for the Nexium "See What Can Happen" campaign. Johnson & Johnson and Lowe Roche won gold in the Best Insight category for the "O.B. Mighty.Small" campaign. The Fédération des producteurs de lait du Québec and Cossette Communication-Marketing won gold in the Best Integrated category for the "Fromages d'ici" campaign. Mini Canada and Taxi Canada won gold in the Best Integrated category for the "Mini Turbovision" campaign. Kruger Products and John St. won gold in the Sustained Success category for a Cashmere bathroom tissue campaign. The SickKids Foundation and Ethos JWT won gold in the Sustained Success category for the "Believe" campaign. Twenty-four silver and eight bronze awards were also distributed.