Subway continues Test Zone campaign
Sandwich chain Subway has begun the second phase in its current "Test Zone" advertising campaign. The creative, developed by Allard Johnson Communications, promotes the chain's breakfast menu. It consists if 30-second radio and television commercials in which monkey scientists in a laboratory test the audience. In the television ad, viewers have 30 seconds to find ten differences between two paintings. The paintings resemble "Lunch on the Grass" by Manet, except with the subjects replaced by monkeys.