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Scotiabank promotes online investment service

Scotiabank will break a new marketing campaign today in support of its new online investment service ITrade. The national campaign, developed by Capital C of Toronto, will include television, print and online advertising using the tagline, "I Trade for me." The creative makes use of black and white images of customers holding a red ball. "In collaboration with Scotiabank, Capital C defined the brand and developed a creative and communications campaign that will resonate with online traders because it focuses on their needs and objectives," said Tony Chapman, CEO of Capital C. Media buying was handled by Denneboom, while Narrative is conducting public relations.

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