Grand & Toy hires Extreme Group
Office supply company Grand & Toy has hired Extreme Group of Toronto as its agency of record for small business strategy. The firm's first work has been to promote the opening of two Business Centre business-to-business outlets in Vancouver. These locations offer services to small- and medium-sizes business owners such as human resources management, technical support, interior design and office supplies. Extreme Group's assignment included the grand opening events, in-store advertising and a promotional contest. "The launch of our new Business Centres in Vancouver is an important step forward for the brand," said Kevin Edwards, marketing vice-president at Grand & Toy. "It is the physical manifestation of how we've redefined our retail proposition to be aligned with the needs of small businesses owners. Extreme Group was an obvious choice because of its small-business roots and understanding of the entrepreneurial spirit."