Ritz-Carlton Montreal retains Bleublancrouge
The Ritz-Carlton Hotel in Montreal has hired Bleublancrouge to redesign its corporate identity and promote its new residences. The agency will create sales materials aimed at potential local and international buyers of the private residences. The hotel's visual identity will also be updated to make it consistent with the overall Ritz-Carlton brand. "Our challenge was to show off the Ritz-Carlton Montreal internationally and to restore its reputation as the Grande Dame of Sherbrooke Street," said Marie-Hélène Trottier, director of creative design at Bleublancrouge.