Lakeport Breweries begins It's All in the Beer contest
Lakeport Breweries of Toronto has begun an online contest promotion called "It's All in the Beer." Consumers can enter the contest until April 30 by submitting parody beer ads to the brand's page at <http://www.facebook.com/lakeport>. Ads can be submitted in video, audio or image format. Four winners, determined by public voting, will receive big-screen television sets. A fifth winner selected randomly from among the voters, will also receive a TV. "At Lakeport, it's all in the beer," said Tom Rolfe, the company's brand manager. "There are no lavish getaways, giveaways or sponsorships. We've created this contest to see how much fun beer lovers can have poking fun at outrageous beer ads, while rewarding their dedication to Lakeport."