Canon Canada begins new campaign
Canon Canada of Mississauga has begun a spring advertising campaign for its line of digital cameras. The creative features pop singer Avril Lavigne, who formed an endorsement deal with Canon last fall. The campaign includes a television commercial promoting the PowerShot Digital Elph camera, accompanied by outdoor ads launching later this month in support of the Rebel T1i Digital SLR camera. Lavigne will also appear on in-store materials and product packaging. "Avril has been a great fit for the Canon brand," said Ian Macfarlane, vice-president and general manager of the consumer imaging group at Canon Canada. "She continues to exemplify the creative spirit and flair for fashion that embodies what Canon products are all about for Canadians."