Radar DDB moves into Toronto
DDB Canada has opened an office of its social media marketing unit Radar DDB in Toronto. The unit was founded in Vancouver in 2007. The new office is intended to service DDB clients in the Toronto area. It will be headed by Yvonne van Dinther, formerly manager of Radar DDB in Vancouver. Justin Young has taken over as managing director in that city. "Since Radar DDB was first introduced, we've seen social media communication come of age as major brands and companies have realized the value in listening to, learning from and joining the social media conversations relevant to their business," said David Leonard, president of DDB Canada. "We're very excited to have Radar DDB grow into this market and take what we've learned about social media interaction to a whole new level here."