Collins Barrow hires The Collective
Toronto-based accounting company Collins Barrow has hired The Collective, also based in Toronto, to develop a national marketing campaign. The initiative is intended to raise awareness of the firm, which specializes in tax, transaction and consulting services for mid-sized companies. The campaign, called "Clarity Defined," consists of magazine advertising aimed at businesses. "We chose The Collective because they were able to articulate our strategic positioning throughout the creative process and helped us to determine where we should be focusing our marketing efforts in order to maximize our media spend," said Harry Blum, managing partner of Collins Barrow Toronto.