Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

SC Johnson begins national in-store Ziploc promotion

Consumer Impact Marketing of Toronto has developed a national promotion for SC Johnson on behalf of the Ziploc Big Bag. The campaign makes use of promotional workers at WalMart, Zellers and Canadian Tire stores who will distribute product information and coupons. "Many consumers aren't aware of the versatility and convenience of Ziploc Big Bags versus totes, so the experiential program in store was a great way to show them that these bags can organize, protect, and transport anything, anywhere," said Sofia Oliveira, assistant brand manager for home storage at SC Johnson.

« Back Next »

Related stories Comments