PepsiCo promotes new Aquafina Plus flavours
PepsiCo Beverages Canada has begun a street promotion in support of its Aquafina Plus line of vitamin-enhanced bottled water. The promotion, aimed at health-conscious people between the ages of 18 and 39, was developed by Consumer Impact Marketing of Toronto. The five-month campaign includes groups of promotional workers in branded SUVs and trailers who will distribute information about the product. "We wanted to link this campaign to the introduction of three new flavours: Fuji Apple Pear, Black & Blue Berry and Mango Melon," said Brennan Lalonde, marketing manager at PepsiCo. "It's also extremely important that we communicate Aquafina Plus' beneficial ingredients and feel-good positioning." The campaign uses the tagline, "Vitamins. Antioxidants. Water. Full of Life."