Balley Direct promotes Murad brand
Balley Direct has begun a marketing campaign for its Murad brand of skincare products. The campaign, developed by Toronto-based Kingstar Media, is in support of a new product called Resurgence. "The beauty category is one of the most successful in direct response, and consumers have become very discerning when it comes to skincare products," said Ed Crain, president and CEO of Kingstar. "The key to this campaign is getting consumers engaged in learning about the product by making sure we buy media strategically to reach a targeted demographic."