Durex Canada keeps Youthography
Condom maker Durex Canada has hired Youthography of Toronto as its advertising agency of record. The agency retained the account for a second year following an annual review by Durex. Youthography is developing a national advertising and media campaign for Durex that will begin in June. "Furthering our partnership with a client that allows us the opportunity to create groundbreaking work is really important to us," said Max Valiquette, president and CEO of Y Syndicate. "This represents the culmination of the work our team has done with Durex over the past year, and is a great commitment to moving forward together."