Nature Conservancy of Canada hires Northern Lights
The Nature Conservancy of Canada has appointed Northern Lights Direct Response of Toronto as its direct response television agency of record. The agency will develop television and online campaigns for the conservation organization. It will also handle media buying for these campaigns. "We were impressed with Northern Lights' nonprofit experience and full-service offering," said Lynn Gran, vice-president of marketing and philanthropy at the conservancy. "We're looking to them to help us create and execute a fully integrated DR campaign, leverage the NCC brand and broaden our reach."