Tourisme Montreal conducts campaign in New York
Tourisme Montréal conducted a promotion in New York City on July 16 and 17. The initiative was part of the organization's ongoing "Insiders" campaign that is intended to raise awareness in the US of Montreal as a destination for short vacations. The New York promotion involved the five spokespeople who appear in the campaign, who participated in a series of activities and media appearances. The effort also includes posters, postcards and a draw for a trip to Montreal. The campaign was developed by Cossette in association with Zoom Media, Generation Outdoors and Laura Davidson Public Relations.